PSE Consulting

A Strategic Web Redesign for PSE Consulting

  • design
  • ecommerce
  • web

PSE Consulting is a payments consultancy that provides strategic advice and insights across the payments ecosystem. They serve clients like merchants, fintechs, issuers, acquirers, and private equity firms, supporting needs from market research to operational challenges. Their offerings include specialised events, industry analysis, and innovation workshops focused on evolving financial technology and payment solutions. With over 30 years of experience, PSE helps organisations navigate complex payment landscapes, offering tailored solutions backed by deep industry knowledge.

Challenge
Following a wider rebranding exercise, PSE needed a full website refresh to better reflect its updated visual identity and modern, forward-thinking positioning. The existing website was outdated both in appearance and usability. It lacked the design appeal, content structure, and CMS flexibility required to support their internal marketing needs and growing event programme. To continue positioning themselves as an industry leader, PSE needed a site that would do justice to their expertise and provide a dynamic, user-friendly platform for their clients.

pse laptop
mobile pse

Solution

WTBI worked closely with PSE’s marketing team to deliver a bespoke website that was both visually aligned with their new branding and structured to support their service offerings, events, and content marketing goals. Our approach included:

A Bold, Modern Design – The new look moves PSE away from a traditional corporate aesthetic and into a more distinctive, innovative visual space. Through purposeful use of colour, typography, and whitespace, the design reflects PSE’s leadership in payments consulting.

Improved UX & Navigation – We streamlined the site structure and introduced intuitive pathways that connect related services, insights, and event pages. Micro-animations and visual hover cues were added to enhance user engagement without overwhelming the experience.

Expanded Event Management – The event section was fully rebuilt to feature new categories such as the Payment Surgery and Merchant Round Table, in addition to conferences. Visitors can now more easily browse and sign up for events relevant to their interests.

Flexible CMS for Staff – The content management system was upgraded to allow PSE’s internal team to independently manage pages, publish insights, and administer event bookings. While some advanced areas remain developer-managed, WTBI ensured all practical sections are easily editable, and we continue to provide hands-on support when needed.

Results & Impact

The refreshed website has empowered the PSE marketing team to take greater control over their content strategy. Multiple staff members now have access to the admin system, allowing for faster publishing of insights and more efficient management of event data. The event booking system is clearer and easier for visitors to use, while the overall user journey is more engaging, dynamic, and aligned with PSE’s professional identity.

pse icons cards
pse icons

Conclusion

This project is a strong example of WTBI’s expertise in delivering high-impact websites for complex professional services. With thoughtful UX design, tailored CMS flexibility, and responsive project delivery, we helped PSE elevate their online presence and streamline their communications. The website now stands as a key tool in their mission to lead, educate, and innovate within the payments space.

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